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Nebraska AD slaps down silly Big 12 return rumors

Let’s get this straight — Nebraska, who left the Big 12 because of politics and dysfunction internally, is going to go back just five years later?

Those rumors began to pick up steam over the silly summer season as the Big 12 announced it was going to explore adding teams and getting back up to the 12-team league it once was. Naturally, rumors began that Nebraska may be looking to get back to its old home.

Rumors picked up steam and credibility as Kansas State stalwart, Bill Snyder, indicated that two former members were looking to get back in to the league. Nebraska and Colorado anyone? The ones that seemed logical of course.

On Thursday, Nebraska AD Shawn Eichorst took to Twitter to slap down any rumors over a move back to the Big 12.

Never mind the silliness of the Big XII as it currently exists, why would the Huskers want to leave the cash cow that is the Big Ten to go back to the unstable and financially deficient conference it left behind five years ago?

The Huskers are in a conference that has seen changes, no doubt, but it isn’t going anywhere anytime soon.

On the other hand, the Big 12 has no real strategy that is working well for the league outside of its two big members — Texas and Oklahoma — and is stuck at or near the bottom of media revenue rights. How does that move make any sense?

However, the guy who really started it all with dubious sources, Tim Montemayor, is at it again even with the reaffirmation of Nebraska’s love for the Big Ten.

Following Eichorst’s Tweet, Montemayor has come strong with these wonderful rumors.

Sure buddy, the Huskers are going to leave for a league with zero long-term prestige and virtually no national cache. You keep smoking whatever it is you have over there…and perhaps be able to actually spell CINCINNATI correctly.

We’ll gladly stay in the land of 14 teams and $50 million in revenue for every school. Thank you very much.

However, Montemayor does bring up one area that could be advantageous to a move if ever one was really going to be happening — athletic departments bypassing cable subscriptions in favor of directly selling to the consumers of their media.

I’ve long said that BTN’s model when its agreement with Fox Sports needs to include a digital sales component to it. Simply put, there is no reason that BTN shouldn’t be available as a paid app on Apple TV, Roku or whatever digital TV platform is in use.

Going directly to the consumer and being able to control the direct revenue allows you to bypass the whole cable system.

If you’re in Los Angeles and want but can’t get BTN — give us $9.99 a month and you can have it on whatever device you own to watch TV on. Not only is it likely a higher rate than selling to the cable companies, you also get in with those that are cord-cutting at an alarming rate.

That part of this alleged exploration is at least worth taking away if you’re Jim Delany and the powers that be over the BTN deal. Listen to your consumers and you may just find the coffers even richer than they are with the deals you have made.

Andy Coppens is the Founder and Publisher of Talking10. He's a member of the Football Writers Association of America (FWAA) and has been covering college sports in some capacity since 2008. You can follow him on Twitter @AndyOnFootball


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